![]() Then, they followed their passion for helping those in the real estate industry by founding Breakthrough Broker. Try this strategy and let us know if it works for you!Īfter a successful career as a top-producing real estate agent and building a mid-sized real estate company in Colorado, broker and owner Eric Sachs and his business partner sold their company. We have heard from agents doing A CMA A DAY that it has sparked great conversations with recipients, leading to new listings and referrals. This approach will take some time out of each day but as an ancillary benefit, you will know the market better than your competition. Some of you may say, "this will take a ton of time" and the answer is, it will. Hopefully, this information is helpful and if you have any questions please call me anytime." Many of my acquaintances have decided to sell their homes at the top of the market or purchase investments with equity. So I thought I would do a market analysis for everyone I know. Most of them were shocked at the equity they have built. “Many of my friends, family, and acquaintances have asked me over the past year what their home may be worth in today’s current market. ![]() It can be sent to people in your sphere who are acquaintances, neighbors, past coworkers, or friends of friends. Note, this doesn’t have to be sent to good or close friends. If your goal in 2022 is to get more listings, consider sending an unsolicited CMA a day to your sphere of influence. However, these posts are at risk of not reaching your desired audience if proper ad targeting and placement are missed. You can post a, " What's Your Home Worth?" and, " Know Your Equity" post on social media, and this can be super helpful at generating attention. They may not know what their home is worth or how to ask someone to find out. There are many homeowners out there who might be thinking of selling their home but just aren’t sure of a game plan. Low inventory has been a problem for at least the past 12 months and will continue to be a problem throughout most of 2022. ![]() Written by Breakthrough Broker President Eric SachsĪs we enter a new year many agents are struggling to find unique marketing activities to set themselves apart from the competition and find new sellers in their desired market.
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